About ME
I’m a digital strategist, product leader, and media advisor with more than a decade of experience helping organizations tell sharper stories, build smarter systems, and grow deeper audience trust.
My work sits at the intersection of journalism, technology, and community. I’ve led large-scale content and product initiatives at organizations like the American Press Institute, McClatchy, and PBS NewsHour—helping teams modernize their workflows, center their audiences, and scale what works. Whether I’m developing content strategies for creators, redesigning platforms, or guiding cross-functional teams through change, I bring a people-first, performance-driven approach to everything I do.
I honed my skills in digital media and storytelling at Howard University and deepened them at PBS NewsHour, where I learned what it takes to create meaningful journalism at scale. Over time, I stepped into leadership roles that revealed a larger truth — local newsrooms, creators, and mission-driven organizations have immense potential when their content strategies align with the communities they serve.
Today, I help media teams and purpose-led brands operate with clarity, intention, and integrity. My work bridges editorial vision with product strategy to deliver tools, workflows, and narratives that drive real connection — and real results.